When Pokemon Go came out the game went off the charts, but it seems things have cooled quite a bit since. Now it look’s like Google’s got some bigger things coming.
Now when I say bigger things coming trust me, I mean bigger things are coming. Now we’ve all heard of the recent Pokemon Go phenomenon. The game literally had people from all over wondering streets, parks, and even malls looking to capture Pokemon. It was the first time we saw Augmented Reality go mainstream and pretty quickly. Since then though the hype has died down quite a bit, yet the game is still around. Now with Pokemon Go being the first great example of Augmented Reality in action, it leads us to the question of well…
AKA: Google Tango
Google Tango is a new Augmented Reality computing platform backed and authorized by Google. At its core, Google Tango integrates computer vision into mobile devices, like smartphones and tablets. For Google Tango to function on your phone, it has to have some hardware. A motion tracking camera, 3D depth sensor, accelerometer, barometer, gyroscope, and GPS are all needed for a device to be compatible with the software. Now I know that might seem a little complicated, but stay with me here. Google Tango is taking Pokemon Go to a whole new level. Essentially what Google Tango does is it allows your phone to see the world as you and I see the world.
What do I mean by that?
I like to call it Real-D Viewing
The sensors in a tango backed device can let it know multiple things. First off where your phone is at, which way it’s pointing, and the depth and distance of objects. This combined with tangos depth perception and area learning is where the really where the magic happens.
You see, tango can understand the space you’re moving in with quite a bit of accuracy. Whether you are walking around your home or inside a store, the software learns and remembers where you’ve been and tracks where you’re going. It can also tell how big a room is, the objects in it, and exactly how close or far an object is.
Also pretty impressively it can tell if an object is close and small or large and far. It calculates both distances between the object and you, the object’s size, and where other items nearby are in the area are.
Now I know what you’re thinking. This all sounds cool, but what is a way this technology is going to be used? That right there my friend is a great question.
Just What Could This Mean?
Now because the sensors needed for a project go backed device are so advanced, this opens the doors for developers do so much more. For the average consumer, we are starting to see the ability for one to do things like place virtual objects in different places. This could be something that would be useful for placing a virtual desk or coffee table in a room to see how it would look before you place an order for it for example.
The amount of money and time that could be saved by ordering physical household items would not only improve customer satisfaction but create a new type of shopping experience.
If for example, let us say I want to buy a sofa. What if I could place a virtual sofa in my room to make sure it would be a good fit. Maybe the one I thought I loved after seeing it in the room just ended up not looking the way I’d imagined it to be. What this does is it helps the heart not get attached to things it doesn’t really love. If you buy a sofa chances are your not going to return it after you get it, even if you don’t love it. You’ll just learn to live with something you don’t love. Or you’ll buy it, not love it, use it for a while till it gets old, and then get rid of it.
Now we’re barely even scratching the surface here. As far-fetched as it may seem this type of technology will probably start to show up in our brick and mortar shopping experiences soon as well. As funny as walking around with an AR headset in a store may seem to you, I’d like to remind you that’s exactly what some of us thought about mobile phones or even personal computers way back when. For example, let’s say you’re walking around in Macy’s, right? You could be totally immersed in a unique shopping experience that is custom tailored specifically to you. Guided shopping experiences could be a whole new way engaging customers. The cool part about it is you wouldn’t ever have to go to those outdated price check thingies. From scanning items to knowing your cart total in real time all this is totally foreseeable. With advancement in machine learning and AI, help would more than likely be a command away. Ask and you shall receive.
Now I could go on but, id like to hear more on what you think this type of technology could mean for all of us. Comment, Like, and Share down below. GO!